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It’s time to pull the thread

first_imgReally looking at your brand can be a scary experience. Once you start asking questions and looking at different aspects it can be very much like pulling at the thread which unravels an entire sweater… For most of us, it is a lot easier to get busy with the day to day, put band-aids on those little issues when they come up and avoid pulling too hard at those threads for fear of what you may find.Brand work is hard work. It takes dedication and commitment and innovation and insight and a whole host of other terms that seem like they don’t belong together. Revisiting (revamping, evolving, whatever you want to call it) is time consuming and at times, exhausting. But, it is so worth it.In case it wasn’t obvious, Verity is in the middle of a huge brand project right now. Yes, it is a lot of work (even with a great vendor partner helping us through the process), but it is also incredibly exciting! There is an incredible freedom that comes with putting everything out on the table and looking at it just as it is – even those little dark parts you try to hide from during the day-to-day. Shining the light on everything and really examining how and why we do the things we do helps to ensure that the brand is intentional – which is really, really important.Yes, there are a lot of things that we found we are doing well. And, yes, there are a lot of things that we need to work on, but I have found that even in the chaos of all the work that comes with this, there is less stress. We know we are on the right path and everyone (from the marketing department to front line to our membership) will be so proud of the brand when we come out on the other side. And that is what makes this work really worthwhile.So, there aren’t really any points of awesome clarity in this article, but this work is all that is on my mind right now (day and night, weekdays and weekends).My only advice to you is this: pull on the threads that have been nagging you. Even if you ruin the sweater of your current brand, it could turn into something much more amazing. 5SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Melina Palmer Why do people say one thing and do another? What really drives behavior? How does the brain actually work – and how can we best communicate with it? What does that … Web: www.thebrainybusiness.com Detailslast_img read more

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BLOG: 70 Percent of Pennsylvanians Want to #RaiseTheWage

first_img By: J.J. Abbott, Deputy Press Secretary Jobs That Pay,  Minimum Wage,  The Blog A February 2014 survey of Pennsylvanians found that 70 percent supported raising the state’s minimum wage above $7.25, including a majority of Republicans, Democrats, and Independents.That 2014 survey and another in October 2015 found that more than half of those surveyed would support raising the minimum wage to $10 an hour or more.Business owners also support a minimum wage increase: a poll of small business employers found that 67 percent of them in the Northeast supported raising the federal minimum wage to $10.10.This week, as part of his “Jobs That Pay” initiative, Governor Tom Wolf signed an executive order that ensures employees under the governor’s jurisdiction will be paid no less than $10.15 an hour. Governor Tom Wolf is now visiting business across the state who already pay above minimum wage to call upon Pennsylvania legislators to pass a minimum wage increase for all Pennsylvania workers.At @MOMsOrganicMrkt in Delco, Gov. Wolf calls upon the legislature to #RaiseTheWage for all Pennsylvania workers. pic.twitter.com/lwpnI1A6AW— Governor Tom Wolf (@GovernorTomWolf) March 8, 2016The governor’s 2016-17 Budget proposes to raise Pennsylvania’s minimum wage from $7.25 to $10.15 per hour, while tying it to inflation to maintain its purchasing power over time.The increase would benefit more than 1.2 million Pennsylvania workers, many of whom are adults with families. Studies have consistently shown that an increase in the minimum wage does not result in job loss for low-wage [email protected] at the Trolley Car Diner in #Philly urging the legislature to raise the minimum wage in PA pic.twitter.com/IRG4qj817I— Jeffrey Sheridan (@jeffreysheridan) March 8, 2016 March 10, 2016 Increasing minimum wage helps low workers (by increasing their take-home pay), employers (by increasing productivity) and businesses (by increasing purchasing power of consumers).For all of these reasons, Americans and Pennsylvanians overwhelmingly support raising the minimum wage. Now it is time for the General Assembly to step forward and meet their call. SHARE Email Facebook Twitter BLOG: 70 Percent of Pennsylvanians Want to #RaiseTheWage Read more posts about raising Pennsylvania’s minimum wage.Like Governor Tom Wolf on Facebook: Facebook.com/GovernorWolflast_img read more

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Batesville Bats 12U Goes Undefeated to Win Cincinnati West Fall League

first_imgThe Batesville Bats 12U went undefeated to win Cincinnati West Fall League Championship against teams from the Tri-State area. Chris Lewis led the squad in hitting with an incredible .929 batting average and a 1.429 slugging percentage. Matthew Shircliff hit .733 and Joey Everroad .533. Shircliff led the team in fielding percentage with a perfect 1.000, while Cayden Drake was very impressive on the mound going (2-0) in record with an ERA of 0.00. Courtesy of Bats Coach Paul Drake.last_img

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