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Tourism Minister of Jamaica to sign major agreement with Airbnb

first_imgJamaica’s Tourism Minister, Edmund Bartlett has announced that the Ministry of Tourism is all set to sign a major agreement with Airbnb in order to augment and drive growth within the tourism industry.The Minister, who made the announcement during a meeting with Airbnb executives, is very optimistic about the potential impact this would have on community tourism and is eager to finalise a memorandum of understanding to concretise the partnership.“We are very happy to be partnering with Airbnb and know that it will be mutually beneficial to both entities involved. Once drafted, I know that the agreement will take into account our goal of destination assurance, which ensures our credibility in the marketplace. It will also allow us to utilise analytics across their social platforms. This will be a great tool for us to build a better collective resource management platform for our destination,” said Minister Bartlett.As per Airbnb’s executive with responsibility for Public Policy in Latin America and the Caribbean, Shawn Sullivan, the market for Airbnb in Jamaica is rapidly growing and is extremely lucrative. The site presently accounts for 2,300 active hosts and 4,000 active listings in the past year from Jamaica.“Generally in the Caribbean people will rent their entire homes. Here in Jamaica, we are seeing a mixture between private homes versus a private space in someone’s home. We were responsible for bringing in roughly 32,000 tourists within the past year and we believe that this collaboration will allow this to grow exponentially,” explained Sullivan.last_img read more

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